Organic has gone mainstream!
Everyone these days prefers organic products thinking
they’re sparing themselves harmful chemicals. This is especially true in beauty
products. While the FDA maintains that chemicals are safe and in small doses
many are; these chemicals add up. The average woman uses 10 to 16 cosmetic
products daily creating a chemical cocktail in our bodies.
The hidden danger is that no one is testing how these
chemicals react together. To err on the safe side, more women are choosing
organic products.
Problem is how can you tell if a product is really 100%
organic, what does that really mean, and how is that relevant to your skincare
routine?
Dr. Spiezia, Co-founder and formulator of Inlight Organic
Skincare is considered to be the global expert in organic skin care. He’s the
father of the organic beauty movement in Britain and was voted one of the top
25 “Who’s who in natural beauty” in 2012, 2013 and again in 2015.
Dr. Spiezia explains, “the word organic is a labeling term.
It means that the product was produced adhering to very specific and approved
methods. It also means that it met the criteria of a third party source. Simply
put, for a product to be truly organic it must go through a specific creation
process that leaves out certain “chemically based” ingredients. This complex
process is what leads to a product you can trust to be free of chemicals.”
Where things get confusing is when we look at the FDA and
the USDA. The FDA doesn’t have a formal definition or criteria of what constitutes
“organic.” When a cosmetic product claims it’s organic and is labeled as such,
it means that it complies with both the USDA and the FDA. However, the USDA
standard is clear about organic food, not necessarily beauty products. So in
the US there’s no real standard specifically for cosmetics and beauty products.
The argument becomes, if it can’t be measured, does it really work and is it
all hype.
So why pay extra for organic skincare?
Simply put, there are
2 reasons.
The good organic skincare products work better, and they are better
for you. The challenge is that the smaller companies creating organic products
lack the advertising dollars that the non-organic cosmetics giants have.
Thanks
to the internet, people are able to search on their own for organic brands.
Once they find organic products that are top quality and deliver significant
results they become loyal.
“When I created Inlight I knew that the terms ‘organic’ and
‘natural’ are so often interpreted in different ways,” explains Dr. Spiezia. The
key is really in the accreditation. Consumers need to look for “certified
organic” labeling. That ensures that it product meets standards set by a
neutral third party resource,” adds Dr. Spiezia.
Inlight has a 100% accreditation from the Soil Association
and also proud to be the very first UK skincare company accredited under the
new European-wide standard, Cosmos, streamlining the various national standards
under one umbrella. Inlight 100% organic skincare is now available in the USA,
which gives consumers a product line that they can trust.
The key as with any beauty regime is to understand your skin
and how it reacts to what you currently use. The fewer chemicals used, the
better. An organic cleanser, moisturizer and treatment serum along with body
lotion could be enough to see a fast improvement to skin texture and tone.
For more information on Dr. Spiezia visit the US
Distribution Website for Inlight Skincare.
~Jennifer
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