Decoding Green Labels 101

I recently did a blog post on Toxic Chemicals in Beauty Products, where I listed ingredients and what they can be used for.

With companies using various ‘green’ claims and labels now more than ever, it can be difficult to distinguish between what looks and sounds ethical and sustainable, and what actually is.

From “natural” tea, to “green” cleaning supplies to “eco-friendly” clothing, there are endless products being marketed with claims that attempt to convince consumers that they are making the right decision when shopping. 

Product certifications alleviate this challenge for consumers.

Any certified product has undergone a rigorous third party evaluation, examining everything from environmental impact, ingredient obtaining, worker conditions and compensation just to name few. 

Choosing products with the following labels will help you shop smarter and feel more confident about your buying power:  


While many may think it’s the most obvious, Fairtrade is often a confusing term.

The Fairtrade mark means the ingredients in a product have been produced by small-scale farmer organizations or plantations that meet social, economic and environmental standards. 

Equifruit for example, is the Canadian market leader of Fairtrade-certified bananas, with a large number of retail partners in Quebec and Ontario.


Launched in 2006, B Certified companies meet the highest standards of verified social and environmental performance, public transparency and legal accountability.

Dedicated to offering bee-derived superfoods, Beekeeper’s Naturals is a great example of a B Certified company that has undergone strict analysis and understands their primary duty to the environment.

It is one of 2,048 B Corporations in 50 countries around the world.


Eating organic is one of the most common ways to lead a healthier, more sustainable life.
This can be made easy by purchasing products with the Organic label.

Canada’s organic standards are among the most recognized in the world and Harmony Organic is a Canadian company that wears this label with pride.

With 14 family farm producers, Harmony Organic is passionate about the quality of their dairy, their cows and the earth.


Sustainable food choices continue to be important, changing the way people think about what’s on their plates.

With overfishing being the biggest threat our oceans face today, consumers who choose to eat seafood can make a difference by choosing fish that is responsibly sourced or by visiting restaurants, like Hawthorne Food & Drink that use the Oceanwise symbol — an assurance against overfishing, harm to other aquatic creatures and protection of the marine ecosystem.

Leaping Bunny 

The Leaping Bunny logo is one to look out for when purchasing personal-care products and cosmetics.

Companies like Alba Botanica, Amika, BH Cosmetics and Skin Essence Organics are certified through the Coalition for Consumer Information on Cosmetics, and make a voluntary pledge to eliminate animal testing from all stages of product development.

To see a full list of companies, click HERE!

We are all trying to make better choices for our health and wellbeing that will help build a better world, with a healthy environment and strong communities.

Learning about these various labels and certifications is a great step in that direction.

This April, visit the Green Living Show April 7th to 9th, 2017, planet-friendly certified companies, plus 400 sustainable companies, taking place at the Metro Toronto Convention Centre.

For more info on leading a healthier, greener lifestyle, please visit